Marketing my Writing

Vista Products

Without a traditional publisher and perhaps even with, an author has to do a lot of the marketing by himself.  From posting on social media, to podcast interviews, to hanging posters on local bulletin boards, to leaving postcard fliers at every coffee shop in a fifty mile radius, an author’s work is never done.

Today I received my new ink stamp with my QR code and 1000 new post card sized fliers. I got this all from Vista Print online and I’m quite satisfied.  I plan on stamping the inside cover of all my books with my new stamp.

My last printer would have cost me twice as much for the cards.  This is heavier card stock too.

My new cards have that little square boxy code in the lower right hand corner.  Known as QR codes, you see them everywhere now.  Walk through the store and most products have them.

QR codes are great.  Go to any QR code creator.  I use QRCode Monkey.  It’s free.  type in the URL for your blog or what ever page you want and it creates your custom QR Code.  download it and then paste it where ever you need.

To read it you need a QR Code reader on your phone.  They’re free.  Simply go to the App Store on your phone and search for QR Code readers.  I have several on my phone.  They all work about the same.  You then open up the reader on your phone and point it at the code.  They’re quick and it takes you right to the website.  You don’t need great aim.  I had a hard time getting a screen shot because they read the code so fast.code reader

You can see with this photo the code was just barely in the scan square.  It still read the code and took me to my blog.

Next time you stop for coffee look for my new flier and scan the code.  Have fun.

QR code stamp



Thank an Author

Thank an Author

This is more true than you might believe.  Amazon begins to suggest a book to customers only after it reaches 20 reviews.  They take it to an even higher level once you reach 50 reviews.  It’s easy to do.  Simply go to the books site on Amazon.  Select the book you want then scroll down to the review section and select the Write a Customer Review tab.  Of course I love five star reviews.  You can write a full critique or say I liked the book.  That’s up to you and both are helpful.


Back to Business

First, I hope everyone who wanted was able to download the FREE Kindle copy of my cookbook DINING, NOT JUST EATING.  I hope you enjoy it and if you did please take a minute to go to AMAZON.COM and leave me a review.  Once a book hits 20 reviews AMAZON starts helping with marketing.

Remember too, should you really enjoy Dining, Not Just Eating you may find it easier to work from a paper copy in the Kitchen.  You can still purchase the paperback  here on the Shop Now page.

While you are looking around stop a moment and look at my exciting novels from The Journey of the Freighter Lola series.    There is enough excitement and thrills to keep you all summer.  Enjoy the Journey.



Happy Father’s Day


MARK  YOUR CALENDAR   JUNE 16th through JUNE 19th                

When I got divorced, my three sons were all in grammar school.  My ex-wife and the boys moved fifty miles away to be near her family.  My job required I remain in Chicago.  This meant I spent a lot of time on the highway to remain a part of the boy’s life.  I didn’t want to lose that family feeling with them.

I set up their bedroom with the same bunk beds they grew up with.  I wanted the house I lived in to be their home, not Dad’s house.  They’d come visit me and I tried to make it as homey as possible.  I realized we were eating at restaurants and take out more than we should and more than I could afford.  I knew we need to have at least one sit-down family meal when they stayed with me.

I could always cook for myself.  Now, I had to learn to cook for a family.  I began to gather recipes that would be tasty, healthy, and easy.  I looked to the meals my mother made and began to hunt for my comfort foods that I enjoyed when I was the boy’s age.

I didn’t want to spend all day cooking.  It took time away from them.  Foods that let them help were always a good choice.  My son Jim still makes the garlic bread whenever we have pasta together.

Eventually, I found my mother’s old cookbook and inside it, I found little scraps of paper with recipes, handwritten on them.  Here were the meals that I loved as a child.

On Monday’s I would go into work and my secretary would ask what I made for the boys over the weekend.  Often, she would suggest I write a cookbook for single dads.  I always thought, sure once I retire.  Well, I retired.  My sons are grown up.  The oldest just turned thirty.  They all know how their way around the kitchen even if they never want to go there.

As a gift to fathers everywhere, each Father’s Day, I offer my cookbook, DINING-NOT JUST EATING, as a FREE Kindle download to everyone.  This book is a great start for anyone new to the kitchen, not only Single Dads.

In the book, I show you what you need to start in a kitchen.  It doesn’t take much, and it doesn’t need to be expensive.  A few simple tricks and you go from eating out of a take-out container to some of the best pasta that you can call your own.  Learn to prepare the best steak you’ve ever had and how to dry age a standing rib roast in your fridge for the holidays.  Even more important learn to feel comfortable and confident in the kitchen, not simply follow a recipe.

If you don’t have a Kindle reader don’t worry.  You can download the FREE Kindle Reader App for whatever platform you like.  You can load it onto your phone, tablet, or PC.

Don’t miss out on this opportunity.  The FREE download of DINING-NOT JUST EATING is only available from June 16th through June 19th

Some people wonder why I give away so many free copies.  Last year I gave out 580 free downloads of the book.  In the two months following I sold over 300 copies.  I’m sure people read the FREE Download and decided they wanted the paperback to keep in their kitchen.


Bob Weisskopf


Hey Moms, there are some pretty good recipes in DINING-NOT JUST EATING that you’ll enjoy too.   Rum cake that you will love with a cup of coffee in the morning when no one is looking.  The worlds greatest potato salad recipe,  My mother made it and I thought the recipe was lost,  little did I know,  Two Chicken Tetrazzini recipes.  My idea and my mothers, both approved by my sons.  You won’t be sorry.